typography
2 Articles
Core Graphic Design Assets: Brand Identity & Style Guides
An explanation of essential graphic design assets, including logos, typography, and color palettes, and their codification within a corporate brand style guide.
8/4/2025• 20 min read
graphic designbrand identitybrand style guide
Brand Design: Elements, Principles, and Marketing Impact
This article examines brand design elements: visual identity, color, typography, packaging, UX. Understand their role in brand equity, consumer perception, and marketing outcomes.
6/12/2025• 15 min read
brand designbrand equityvisual identity