How Encardio Rite Launches 2+ Additional Marketing Campaigns Per Month With Tapflare

Background Information On Encardio Rite

Encardio Rite and it's subsidiary Proqio are global leaders in geotechnical and infrastructure health monitoring and reporting. Over the past 5 decades, Encardio Rite and Proqio have monitored over 250 dams, more than 1,000km of tunneling, and iconic structures such as Marina Bay Sands, Burj Khalifa, and One Zaabeel Tower while spanning to over 15 offices across 9 countries.

While they have an internal marketing and design team, their internal teams did not have the capacity to launch new marketing campaigns and their backlog of marketing projects kept growing larger each week.

Marketing Projects Falling Behind

As the Managing Director of Encardio Rite, Arushi Bhalla had a dilemma. Encardio Rite had many new marketing campaigns to launch, including several Google and LinkedIn ad campaigns that required not only ad images and videos, but also new landing pages to be designed and developed.

While they had internal design, development, and marketing teams, these teams were completely overloaded with existing projects and were not able to work on new initiatives. As their backlog of marketing projects continued to grow, Encardio Rite decided to reach out to Tapflare.

Tapflare Crafted Designs Optimized Towards Conversions

Following the one hour onboarding with their dedicated Tapflare project manager, Encardio Rite's primary focus was on creating new Google and LinkedIn paid ad campaigns. As such, our focus was on creating the supporting ad assets and landing pages for these campaigns. Here's what we worked on:

Paid ads

Proqio had many ideas to reach their target audience through paid ad channels. The problem? Not enough bandwidth to actually imitate and launch these campaigns.

Tapfare allowed Proqio, subsidiary of Encardio Rite, to launch their campaigns by providing them with the image and video assets needed to drive successful actions.

Social Media Posts

Proqio, subsidiary of Encardio Rite, was falling behind on their social platforms, despite ideas from their marketing teams. They simply didn't have the bandwidth to design their ideas, not to mention, to try to outsource this work to low-skilled freelancers who would require even more of their time for feedback and direction.

Tapflare came in and created months worth of social media designs that not only looked nice, but drove action.

Email Design

Encardio Rite had a large audience of engaged customer and potential customers' emails. The problem? They weren't doing much with this audience.


They knew that if they were to engage with this audience through email campaigns and newsletters, they needed them to be of high quality. Low quality image assets and unprofessional email templates wouldn't cut it.

Tapflare came to the rescue by providing Encardio Rite with these assets and high quality custom email templates both designed and developed ready to use in their email marketing platform.

Landing Pages

Proqio, a subsidiary of Encardio Rite, already had a well designed website. What they did not have however were action-driven landing pages to send all the new traffic they were to receive with their new paid ads marketing campaigns.

With Tapflare's expertise, Proqio was able to receive multiple landing pages that not only matched their existing website style, but were optimized towards converting traffic into booked meetings.

Encardio Rite Launches 2+ Additional Campaigns Each Month

Working with Tapflare allows Encardio Rite to scale their marketing efforts without overexerting their internal teams or needing to source, vet, hire, and train new employees. This allows them to launch new marketing campaigns, iterate, and optimize efficiently to better ROI on their ad spend and marketing budget.