See how Houseblend, a high end NetSuite consulting services firm, is utilizing Tapflare to expand their online presence.
Founded by Olympian Nicolas Bean, Houseblend is the NetSuite and Celigo partner that you call when you need a "rescue mission" for implementations that have gone wrong. While Houseblend is known as a leader in this space, their website and marketing material did not reflect that. Without an internal design team, there was no progress made to improve this.
While Houseblend was well known within the NetSuite and Celigo ecosystems and constantly got referrals and repeat clients due to their high quality work, they did not have a repeatable paid ads strategy to attract new clients that weren't already familiar with their work.
Nicolas Bean, founder of Houseblend, knew that their current website was not optimal for converting traffic into booked meetings and with their target audience for ads being very expensive to reach, did not want to send this expensive traffic to a suboptimal website.
Nicolas realized it was time for a new website along with an entire rebranding. That's when he decided to contact Tapflare.
The Houseblend website and logo before engaging with Tapflare.
Following the one hour onboarding with their dedicated Tapflare project manager, Houseblend's primary focus was on producing designs matched the high standard of service they provided their clients. To do this, we focused on their website and assets to support their paid ad campaigns.
In order to grab the attention of their target audience through Meta, LinkedIn, and Google Ads, Tapflare created eye-catching images built to convert.
With multiple variations for A/B testing, Houseblend was able to effectively delegate the designs of their ad campaigns to Tapflare and quickly determine which campaigns provided the best ROI.
In order to convert the paid ads traffic into booked meetings, Houseblend needed a professionally designed website that not only looked nice, but performed well with fast page loads, custom conversion tracking, SEO and keyword optimization, and no bugs. That's why they chose to partner with Tapflare.
What was the result of the custom coded landing pages for their ad campaigns and the complete website redesign? $100,000 in signed contracts for Houseblend that came directly from the paid ads campaigns and organic traffic to the redesigned website.
As part of Houseblend's paid ad marketing strategy, Tapflare designed lead magnet assets meant to entice the target audience to provide their contact information in exchange for receiving valuable information related to NetSuite implementations.
Through well crafted and professionally designed marketing material, viewers gained credibility in the Houseblend brand, and as a result, Houseblend converted these viewers into booked meetings.
Working with Tapflare allowed Houseblend to go from a website that brought them embarrassment to one they now show off with pride. More importantly, it's allowed them to start launching paid ad campaigns
saved monthly
signed contracts sourced from organic traffic that converted from the redesigned website. This never occurred before the redesign.
hours saved per month
rebranding and
website redesign
ad landing pages designed each month
ad landing pages developed each month
ad assets designed each month
Tapflare's expertise not only in design but in website development and marketing is beyond valuable. Knowing that I am able to reliably delegate marketing projects to them allows me to focus my attention on growing my business. On top of that, their results quickly paid for years worth of their service.
Tapflare has been an amazing investment for Houseblend.
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